In May 2022, I was featured on Shopify Masters to share the key tactics behind Fireflyslime’s success, which helped me grow my slime business to over $100,000 in annual revenue. When I started Fireflyslime at just 14 years old, I never imagined it would become what it is today. One of the biggest contributors to my success has been perfecting the art of product drops—creating hype and anticipation for new slime releases that frequently sell out within minutes.
In the podcast episode, I dive deep into how I’ve been able to create buzz for Fireflyslime’s drops without spending a dollar on traditional advertising. Here’s a quick breakdown of what I shared:
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Working with influencers: I’ve learned that collaborating with slime and unboxing influencers is a game-changer. By finding creators with an audience that aligns with my target demographic, I’ve been able to reach even more potential customers and build excitement ahead of a new release.
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Leveraging social media: My social strategy across Instagram, TikTok, and YouTube has been essential for growing Fireflyslime. Each platform serves a different purpose. Instagram is great for polished photos and longer videos, while TikTok works best with quick, attention-grabbing content.
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Building anticipation: A few days before each drop, I share sneak peeks of new products on social media and remind my followers to set their alarms for the launch. This tactic has led to 90% of my stock selling out in just minutes!
Listen to the full episode to hear more about:
- The trial-and-error journey that fueled Fireflyslime’s growth.
- How I balance being a full-time college student while running a business.
- The convention event strategy I use to meet customers and fellow entrepreneurs in person.
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